Code Hub India
How to stop paying ₹3,000 for a student lead that ghosts you.
Code Hub India had a great course, but their ads were burning cash on students who just wanted free PDFs. We fixed the math.
01 / The Situation
Founders think 'EdTech is saturated.' Reality? You're just targeting students who are scrolling memes at 2 AM with generic 'Learn to Code' ads. Code Hub was bleeding cash on bad leads. We didn't need a new logo; we needed a ruthless, intent-based acquisition system.
02 / The Obstacles
03 / The Evidence (Ads Manager)
04 / The Execution
Hyper-Targeted Segmentation
Focused strictly on the 18-24 demographic using behavioral targeting, achieving highly efficient ad spend allocation (Cost per result ~₹27).
High-Intent Messaging
Initiated 408 direct messaging conversations at just ₹19 per conversation, drastically improving lead quality.
Video Performance
Leveraged reels and short-form video, generating over 24k plays and securing strong hook rates for organic visibility.
Exceptional growth partner! Their targeted performance marketing brought in high-quality leads and boosted our admissions by 70%. The team is data-driven, proactive, and results-oriented.